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Digital Marketing

Digital Marketing

While digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet.

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What exactly is “Sports Marketing”

What exactly is “Sports Marketing”

Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which ...

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Mr. Rodgers, Madison Avenue Is On The Line.

Mr. Rodgers, Madison Avenue Is On The Line.

Athlete icons are often seen as overnight sensations. And with a record breaking TV audience watching, there is no better launching pad for a marketing career than a Super Bowl. Yes, as Rich Thomaselli and others have pointed out, Aaron ...

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Athletes Blogs and Sponsors Message

By learning how to engage the target audience (sports fans) through open, online channels, sponsors can truly connect with their customers. By blogging through athletes, sponsors cannot only get messaging out to their audience, but also bring their audience’s comments ...

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Getting fans to subscribe to athletes e-mail list

So how do you get fans to subscribe to your website e-mail list and why? Building e-mail list is important as it increases value of the athlete to its sponsors. The more direct marketing channels athletes come with into a ...

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Useful Online Marketing Tools

Here are some tips to help you get the most out of your time and money when it comes to online marketing: Use the Ping.fm Web services to quickly updated your status on social networking sites and blogs. After you ...

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Leveraging websites for athletes with other marketing tools

Leveraging websites for athletes with other marketing tools

Websites for athletes are not a panacea for sponsors marketing challenges. You can’t just build a website for an athlete and expect people to come and interact with your brand. Websites of sponsor’s athletes should complement sponsors other marketing tools ...

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