While digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet.

Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is [...]

About 15 years ago, having a Web site was seen as a luxury. Today, it’s a necessity if any athlete is to be perceived as serious marketing asset for its sponsor. And websites for athletes cannot just be a placeholder or a flash brochure with couple rotating images and some music in the background. Athlete’s [...]

Websites for athletes are not a panacea for sponsors marketing challenges. You can’t just build a website for an athlete and expect people to come and interact with your brand. Websites of sponsor’s athletes should complement sponsors other marketing tools to help drive business. Before companies start using athletes websites to market their brands, they [...]

Blogs are helpful for keeping in touch with your customers and for finding out who your customers are and what they are thinking about. One ways of doing it by creating crowdsourcing blog on the websites of the athlete you have sponsored. Crowdsourcing refers to asking readers of the blog located on athlete’s website for [...]

Only few sponsors in sports marketing know how to properly use blogging to supercharge sales, customer loyalty, innovation and profits. Properly setup blogging workflow on athlete’s websites that marketing companies sponsor, could help them depend customer loyalty, reach new customers, gain indispensible feedback and drive more sales. But, it isn’t so. While term blogging sounds [...]